Eau Claire Nonprofit Roundtable: The Strategy of Nonprofit Branding

May 23, 2017 11:00 am - 1:00 pm

Thrun ChristinaWhen we say brand, most people think of their logo. But a logo is not a brand. An effective brand is one that clearly communicates your mission through your messaging. But how do you develop a strong nonprofit brand without breaking the bank? In this session, participants will gain an understanding of what branding is and what it isn’t, as well as some ideas for how to look at branding their own organization. Come prepared to think critically about your own organization and to look at how you can implement a strong brand that communicates your mission for immediate impact and long-term success.

Our discussion leader, Christina Thrun, MBA, is currently the Executive Officer for the Chippewa Valley Home Builders Association and has 14 years of experience in non-profit marketing and branding. She started her career helping entrepreneurs create successful businesses, including assisting them in the development of their brand identity. While serving as the Development & Marketing Director for Big Brothers Big Sisters of Northwestern Wisconsin, she lead the organization through a complete re-branding in 2009 developed a core brand identify. The past two years she has been leading the charge the Chippewa Valley Home Builders Association.

The Wegner Non-Profit Roundtable group meets bi-monthly from 11:00 am to 1:00 pm.

11:00 am – 11:30 am – Networking/Registration

11:30 am – 12:00 pm – Lunch

12:00 pm – 1:00 pm – Presentation (qualifies for 1 hour of Continuing Professional Education)

Cost: FREE

Organizer

Sarah Bloom-Gustafson

Phone:(608) 442-1971

Email:sarah.bloom@wegnercpas.com

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