Start: 01/21/2009 - 11:00am End: 02/18/2009 - 12:30pm Timezone: US/Pacific

 

Stories that wrap your audience in and keep them listening will do wonders for your work. What is a story if it isn't heard? The magic of the social web is making it easier and easier to get our stories out to more than our core audiences and allowing us to drawn in potential new listeners like never before. Perhaps, you have heard a podcast or overheard someone talking about tagging or social bookmarking, but do you know how to make these tools work for telling your story?

Join TechSoup Global and NTEN for this 5-part webinar series, Social Media and Storytelling, where you will start learning the building blocks of the social web, then learn specifics on podcasting, video creation, and creating social media buzz, and finishing with ROI to determine what your strategy is worth.

Sessions include (Space is limited, Register Early! Sign up separately for each session.):

Part 1: Building Blocks (1/21/2009, 11am PT)

Presented by: Amy Sample Ward

Is sharing really caring?  Well, it can at least boost your internal staff knowledge and your positioning as a resource in the community!

In this webinar we'll discuss the fundamentals of sharing information with social media tools.  You don't have to know how to do this already to take part—this is for those just starting out!  We'll cover social bookmarking, tagging, RSS and more, plus the tools you can start using for free to do it all.

> More Information and Register Now!

Part 2: Podcasting (1/28/2009, 11am PT)

Presented by: Corey Pudhorodsky

Though in person communication is often considered most effective storytelling method, podcasting is a great alternative to broadcast your message, educate constituents, or sharing your story in a compelling medium. In this session you will learn how simple podcasting your content can actually be. You will also get a better understanding of the investments required to maintain a compelling podcasting. Though this session will focus on audio podcasting, many of the tips and resources will also apply to those interested in video podcast as well.

> More Information and Register Now!

Part 3: Video Creation (2/4/2009, 11am PT)

Presented by: Jay Dedman & Ryanne Hodson

We will help you understand the best ways to integrate video storytelling into your already busy schedule running a non-profit.

With five years experience of online video experience, we will show you how to effectively use the most affordable video equipment to document your projects for the web. We'll share our tried-and-true technical workflow, but more importantly, our simple storytelling strategies that have worked for past projects. We can also help you understand when to do a video project yourself and when to hire a pro.

> More Information and Register Now!

 

Part 4: Creating Social Buzz (2/11/2009, 11am PT)

Presented by: Danielle Brigida

We've all been there. The breaking news, the big campaign, the recently released video--and that daunting online goal..."Make it go viral!"

As nonprofits, we have important news to share, and we want fast and cheap ways to build buzz and awareness. In this webinar, learn strategies for taking these messages to the next level and promoting and cross promoting content using social media. 

> More Information and Register Now!

 

Social Media ROI (2/18/2009, 11am PT)

Presented by: Beth Kanter

This Webinar will show how you can effectively use ROI processes, techniques, and formulas to help your organization make better social media strategy decisions and demonstrate impact. We'll take a look at what you can and cannot quantify as well as look at the most appropriate metrics for a social media strategy. We'll also cover the importance of intangible benefits for ongoing improvement of your strategy implementation, particularly as it relates to user-generated content, and engagement with social media tools such as blogs, podcasts, photo sharing, and video. We'll also cover where to incorporate qualitative information and introduce you to small tool set of analytics, mostly free, that can help you capture, analyze, and interpret data. You will learn how to communicate the value of social media to other people in your organization and pave the way for successful strategy execution.

> More Information and Register Now!

Start: 01/08/2009 - 11:00am End: 02/19/2009 - 12:30pm Timezone: US/Pacific You weren’t hired for your technological prowess, but you are faced with decisions about technology every day. Successful nonprofit leaders know how to use technology to their advantage – managing technology work for their organization, not the other way around. This webinar series will give you the information and skills you need to become a technology leader in your organization.

Join presenter John Kenyon and special guest speakers including Robert Weiner and Beth Kanter. Taught in plain English. This is a basic/intermediate level course most appropriate for those with a beginning to intermediate level of technology comfort.

After completing the series, you’ll be able to:

• Understand and contribute to technology conversations
• Make smart technology decisions for your organization
• Increase your organization’s efficiency
• Identify and evaluate creative ideas for using technology to meet your mission, including web 2.0

Series participants will:

• Earn a certificate of completion
• Receive access to a private online group for discussions, file sharing, and learning during and after the series
• Have access to recordings of the sessions

Series Session Include:

• Getting the Big Picture: Intro to ICT Systems Analysis (1/08/2009)
• Building the Foundation: Hardware, Software and Networks (1/15/2009)
• Mission Critical: Databases/Constituent Relationship Management (1/22/2009)
• Measure Twice and Cut Once: Technology Planning, Budgeting and Implementation (1/29/2009)
• The eNonprofit: Effective Internet Presence (2/05/2009)
• The eNonprofit: Online Engagement and Internet Services (2/12/2009)
• The Next Latest Thing: The Future of Technology in Nonprofits (2/19/2009)

We've offered the series before, and response has been terrific:

• Series organizer John Kenyon is "...DEFINITELY the best presenter for any webinar I've taken."
• The webinars "touched upon many things that I had been thinking about with regards to my own organization. I appreciated that it was taught in plain English with plenty of examples and explanation models."
• Most importantly, those who finished the series were already looking toward the future: "This information will be most useful to me over the next few weeks and months. We will have a tech plan in place by the end of the year, and I will have a certain amount of responsibility for implementation. This is the reason I took the whole series. Thanks."

> Register Now!

Presented by:  John Kenyon, a nonprofit technology and internet strategist, who has worked with nonprofits for over 18 years providing advice, teaching seminars and writing articles about technology. Along with Michael Stein, he wrote The eNonprofit: a guide to ASPs, internet services and online software. He served as Training and Consulting Manager at Groundspring.org/Network for Good before returning to private practice in 2005. John’s practice concentrates on strategic uses of appropriate technologies with a focus on leveraging the internet. In 2008, John authored the Effective Online Communications chapter in the NTEN book Managing Technology to Meet your Mission. He is an adjunct professor at the University of San Francisco and has been a featured speaker across the US, England, Australia and online. More information and updates are available at www.johnkenyon.org.

Start: 01/29/2009 - 11:00am End: 01/29/2009 - 12:30pm Timezone: US/Pacific

Budgeting and planning for technology can seem like shooting a moving target. how do you know how much you should budget for technology in the next year? This session will outline best practices in planning and budgeting for technology in your organization.

Skill Takeaways:

• Creating a technology planning team
• Creating a technology plan
• Budgeting for technology

> Register Now!

(Please note this is the fourth webinar in the 7-part NTEN Technology Leadership Series.)

Presented by:  John Kenyon, a nonprofit technology and internet strategist, who has worked with nonprofits for over 18 years providing advice, teaching seminars and writing articles about technology. Along with Michael Stein, he wrote The eNonprofit: a guide to ASPs, internet services and online software. He served as Training and Consulting Manager at Groundspring.org/Network for Good before returning to private practice in 2005. John’s practice concentrates on strategic uses of appropriate technologies with a focus on leveraging the internet. In 2008, John authored the Effective Online Communications chapter in the NTEN book Managing Technology to Meet your Mission. He is an adjunct professor at the University of San Francisco and has been a featured speaker across the US, England, Australia and online. More information and updates are available at www.johnkenyon.org.

 

Start: 01/22/2009 - 11:00am End: 01/22/2009 - 12:30pm Timezone: US/Pacific Data is critical to all nonprofits. To be successful, you need to know who your stakeholders are and how they interact with your organization. So how do you create a data focused organization? This session will help you understand the fundamentals of databases in order to collect and use the information for reporting and management decisions.

Skill Takeaways:

• Understand the fundamentals of databases in order to collect and use the information necessary for reporting and management decisions
• Describe common uses and challenges of databases
• Explain database ethical and security issues

Special Guest Speaker: Robert Weiner

> Register Now!

(Please note this is the third webinar in the 7-part NTEN Technology Leadership Series.)

Presented by:  John Kenyon, a nonprofit technology and internet strategist, who has worked with nonprofits for over 18 years providing advice, teaching seminars and writing articles about technology. Along with Michael Stein, he wrote The eNonprofit: a guide to ASPs, internet services and online software. He served as Training and Consulting Manager at Groundspring.org/Network for Good before returning to private practice in 2005. John’s practice concentrates on strategic uses of appropriate technologies with a focus on leveraging the internet. In 2008, John authored the Effective Online Communications chapter in the NTEN book Managing Technology to Meet your Mission. He is an adjunct professor at the University of San Francisco and has been a featured speaker across the US, England, Australia and online. More information and updates are available at www.johnkenyon.org.

 

Start: 01/15/2009 - 11:00am End: 01/15/2009 - 12:30pm Timezone: US/Pacific Your organization’s hardware, software, and network are the foundation of your technology implementation. If the foundation is not strong, it’s tough to succeed in any other area. It can be difficult to wade through the myriad options for each category, but we’ll help you cut through the jargon and review the essential knowledge needed to understand hardware, software and networks.

Skill Takeaways:

• Develop a technology audit
• Manage a nonprofit’s technology assets
• Evaluate and choose appropriate software applications

> Register Now!

(Please note this is the second webinar in the 7-part NTEN Technology Leadership Series.)

Presented by:  John Kenyon, a nonprofit technology and internet strategist, who has worked with nonprofits for over 18 years providing advice, teaching seminars and writing articles about technology. Along with Michael Stein, he wrote The eNonprofit: a guide to ASPs, internet services and online software. He served as Training and Consulting Manager at Groundspring.org/Network for Good before returning to private practice in 2005. John’s practice concentrates on strategic uses of appropriate technologies with a focus on leveraging the internet. In 2008, John authored the Effective Online Communications chapter in the NTEN book Managing Technology to Meet your Mission. He is an adjunct professor at the University of San Francisco and has been a featured speaker across the US, England, Australia and online. More information and updates are available at www.johnkenyon.org.

Start: 01/08/2009 - 11:00am End: 01/08/2009 - 12:30pm Timezone: US/Pacific We know that information technology touches many aspects of our work in nonprofits. From accounting to programs to fundraising, we use technology to organize and analyze data, to communicate and deliver services. In this session, we’ll examine the role of information technology in supporting the essential functions, business processes and mission of a nonprofit organization.

Skill Takeaways:

• Explain the role of information in supporting the essential functions, business processes and mission of a nonprofit organization
• Understand basic technology terms (IT, ICT, LAN, Data, etc.)
• Describe managing information vs. managing technology

> Register Now!

(Please note this is the first webinar in the 7-part NTEN Technology Leadership Series.)

Presented by:  John Kenyon, a nonprofit technology and internet strategist, who has worked with nonprofits for over 18 years providing advice, teaching seminars and writing articles about technology. Along with Michael Stein, he wrote The eNonprofit: a guide to ASPs, internet services and online software. He served as Training and Consulting Manager at Groundspring.org/Network for Good before returning to private practice in 2005. John’s practice concentrates on strategic uses of appropriate technologies with a focus on leveraging the internet. In 2008, John authored the Effective Online Communications chapter in the NTEN book Managing Technology to Meet your Mission. He is an adjunct professor at the University of San Francisco and has been a featured speaker across the US, England, Australia and online. More information and updates are available at www.johnkenyon.org.

Start: 01/12/2009 - 11:00am End: 01/12/2009 - 12:30pm Timezone: US/Pacific Interested in mobile advocacy for your organization? Are your directors telling you, “I want to do what Obama did!”  From the VP announcement to get out the vote, find out the fundamentals of team Obama’s efforts. By examining the success behind the President elect’s mobile campaign and revealing the keys behind it, nonprofits will learn how to unlock the power of mobile for advocacy. We’ll discuss:

• The changing face of communications in the US
• Obama recognizes the power of mobile
• 5 lessons learned from the campaign
• Applying the 5 lessons to nonprofits

> Register Now!

Presented by: Kevin Bertram, CEO of Distributive Networks. Prior to founding Distributive Networks, Kevin served as a consultant for Opera Telecom USA, as CEO of a successful e-commerce company, as Director of New Media with the Information Technology Association of America, and as the Senior Editor and Publisher of a Gen-X webzine. In 2008, Kevin was elected to the Board of Directors for United for D.C., the charitable arm of D.C. United, and he is an active member of the Mobile Marketing Association and the elite MindShare program for D.C.-area CEOs. He is a regular speaker about mobile technology at events including CTIA Wireless, the New Media Congress, DC AdWeek, the National Sports Forum, Potomac Tech Wire's Mobile Outlook 2008, MobileMonday, MoMeMo, OffDeck USA, and the Maryland Institute for Technology and the Humanities. Kevin is the founder of the annual Wiffle By the Bay tournament, an avid board game collector, and a loyal University of Arizona Wildcat.